Verify before pitching
- Check guest research sheets. Addresses from bios, press pages, and old appearances go stale quickly.
- Separate guests, sponsors, and listeners. Each audience has a different risk level and follow-up cadence.
- Suppress invalid addresses before campaigns. Protect the inbox you use for bookings before sending a batch of pitches.
- Review role inboxes. press@ and booking@ can be useful, but personal guest addresses usually convert better.
- Re-verify seasonal lists. Clean guest and sponsor lists before every new season or major booking sprint.