Pre-launch list cleanup
- Verify the waitlist before open cart. Remove invalid and disposable addresses before the highest-volume send window.
- Check lead magnets separately. Free downloads attract the most low-intent addresses, so audit them before merging into launch segments.
- Clean past buyers and students. Alumni lists are valuable for upsells, but old course cohorts can contain abandoned inboxes.
- Flag catch-all business domains. Keep promising contacts, but avoid treating uncertain mailboxes like fully confirmed subscribers.
- Re-import only sendable contacts. Keep invalid records suppressed in ConvertKit, Kajabi, Teachable, or your email platform.